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DAVID OGILVY
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soapstudio
There are millions of ad agencies in the world. This business is becoming more and more popular since its cool and it seems like big money are in the business. Well they are. The huge amount of competitors is not the reason to give up the business we are into, otherwise it stimulates us to be great at what we do, to create reasons why our clients should choose us.
There are at least 25 companies who succeed in that, who's names are well known among all ad lovers. They are being really passionate about ad business, they work not just for money but for enjoyment, reaching an orgasm each time a client instead of making a thousands of comments just says "it's brilliant".

Long ago in 1948 a man aged 37, born in UK and moved to the USA when 27, after a great work experience as a chef, researcher, and farmer, having just 6000$, no clients and a stuff of 2, started his own ad company.
62 years later this is one of the monsters with more than 450 offices in more than 169 cities.
This man's name is David Ogilvy.



He believed that our job is to make advertising that sells, and the advertising that sells best is advertising that builds brands. Over the years Ogilvy has helped to build some of the most recognizable brands in the world: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.


"At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."



Ogilvy believed that successful advertising for any product is based on information about its consumer. He followed the basic rules of advertising: research and position the product, develop a brand image, and have a big idea.

A dwarf standing on a giant's shoulders can see further than the giant.
SOAP creative studio
www.soap.cx

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